This blog is a space to conversate with my students, my ex-students, my fellow marketers and anybody interested about Green, Marketing, Sustainability, Environmental and Social issues and where all of this is going. It’s a place to ask questions and find answers. It’s a place to challenge and be challenged. It’ s a place to come up with great ideas and let the world know about them. It’s a place where we learn, teach and take action.
July 3, 2009 at 4:08 am
I’m looking forward to participating.
July 8, 2009 at 3:31 am
My carbon footprint 119.16 compared to country average of 246.41. I guess I’m doing better than average but I have a ways to go. It’s hard when you live an apartment and can’t make significant changes to the building.
September 23, 2009 at 1:04 am
My carbon footprint is 20.55, compare to the US national average 7.5 tons per year, my score is beyond beyond horrible because: It is intolerable. Right before I took the test, I certainly know that my score will be so horrible because I commute to the valley (Chatsworth), where I work, from Manhattan Beach, CA everyday when I don’t travel overseas. I also travel to Asia average 8 times a year or more and I also travel locally for business trip or pleasure. Luckily, I just started to do this job a year ago.
I cannot deny the reality that I have to commute far everyday and travel overseas for work. However, I am fully aware that there are plenty alternatives for me to choose to offset my carbon footprint. I have been trying to change my lifestyle from a simple way of showering (no more than 6 minutes), saving electricity at home, to choosing my next car at the end of this year to replace my old car.
I am a true believer that being green is more than just consuming green products, it is a logical way of life with proven positive cost and benefit. Although, taking this green marketing class is not the sole way to understanding future promotion of sustainable lifestyle, it is a remarkable opportunity to start making my life greener and began to infuse the green idea into my work life and adopt it as a tool to run my business.
September 28, 2009 at 10:47 pm
My Carbon Footprint is calculated at 5.1. Driving an older car definitely is driving it up (no pun intended).
October 13, 2009 at 9:11 pm
My result was 4.65, smaller than average. Probably because school and work are close to my house so I don’t have to drive much.
October 13, 2009 at 9:16 pm
nevermind. I did a mistake, no wonder. It is actually 5.6
November 23, 2009 at 8:33 pm
The discussion on Nov. 16,09..the triple bottom line: people; planet & profit. Agreeing these are essential, I welcome feedback, concerning profit realization(if people/or planet were primary and un-advertized)in a business model, or why profit should be the primary objective. Complexities aside & barring some obvious industries, I’m longing for a new business mindset…..